This is a great question and has come up often for many years. There have been many studies that have been conducted that show templates actually do increase sales (when done correctly of course!) - but we at inkFrog believe that common sense should always prevail. When you buy something on eBay, do you appreciate a nice template from the seller? A template (done right) lets the buyer know you are a seasoned seller and not a fly by night scammer. We do recommend that you take templates a little bit further than the standard by embedding your own logo. Luckily, our template builder allows you to embed a logo seamlessly.